Module content

This module and module Master thesis are interconnected and they use different and innovative approach to development and testing of business ideas and business planning. While most traditional MBA programs focus on classical business plan development in a time frame of 1-2 years, creating business plan block by block, without testing its potential and assumptions along the way. As future e-Leader, with the support of dedicated mentor you will gain entirely different and contemporary experience based on design thinking. This iterative approach will deploy research and analytics process to test and help design each element of your idea, step by step, applying knowledge you acquired through MBA modules and boosting your creativity. Starting from the very assumptions of your business idea through design, pricing and marketing of your product or service to the business plan pitch to investors, you will become able to gain unmatched business experience.

Module title

Business plan/Case study

Module status

Mandatory

Semester

3

ECTS

2

Number of hours:

0 [(L+E+S) = 0 + 0 + 0 ]

L= lectures; S= seminars; E= exercises;

Faculty

Module tag

09512

Literature:

Compulsory literature is specific to each business plan/case study.

Supplementary literature