Module content

In this module you will be exposed to digital business models and digital business processes. You will get the insights into how has digital already transformed the way we live and work and how it will keep transforming it going forward. Digital transformation is not about automation and digitization of existing business processes, it is rather creation of innovative, digital processes and new business and operational models. The module will provide insights into digital economy driven customer expectations and needs, like contextualized interactions, personalized services, seamless experience across channels (omni-channel), transparency, constant availability, peer reviews and advocacy and ways to address those with innovative digital business models. The module will provide overview of digital technologies like Mobile, Cloud, Analytics and Big Data, Internet of Things, blockchain, software intelligence, artificial intelligence and more importantly the way they are being used in digital business models and the way they can improve digital business processes. The module will review the scale of changes that digital transformation has caused in different industries on several use cases and work on anticipating changes that will come next. Several business modeling techniques will be introduced through "hands on" approach. The objective of the module is to provide you with basic understanding of business process modeling, detailed insights into digital business processes and digital business models, common technologies and approached used, as well as typical obstacles in digital business models.

Module title

Digital Transformation and Business Process Modeling

Module status






Number of hours:

60 [(L+E+S) = 40 + 0 + 20 ]

L= lectures; S= seminars; E= exercises;


Module tag



Westerman, Bonnet, McAfee (Oct. 2014). Leading Digital: Turning Technology Into Business Transformation; Harvard Business Review Press

Supplementary literature

Rogers D. (Apr. 2016). The Digital Transformation Playbook: Rethink Your Business for the Digital Age, Columbia University Press
Ries E. (Oct. 2017). The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth; Currency
McAfee A., Brynjolfsson E. (Jun 2017). Machine, Platform, Crowd; W. W. Norton and Co.
Gratton L., Scott A. (Sep 2017). The 100-Year Life: Living and Working in an Age of Longevity; Bloomsbury Business
Ross A. (Sep 2017). The Industries of the Future, SimonandSchuster