Module content

Organizations, caught up in the web of the digital, social, market and other economic challenges, have turned to the entrepreneurial and innovative mindset for help. They have realized that entrepreneurial and innovative thinking can exist within the structure of a business organization, not only outside of it. Thus, the organizational entrepreneurship is the newest strategy for innovative development in organizations. Employee training designed to develop entrepreneurship and innovation culture and process within organizations has produced successful results at numerous global companies. Innovation practices developed as well as other theoretical models provide the foundation for this emerging field of study. The purpose of this Entrepreneurship and Innovation MBA course can be divided into two distinct areas. First, the program will assist students in thinking through an entrepreneurial and innovation strategy with alternative business models, clearly understanding the venture’s competitive advantage, and how an entrepreneur should leverage it for growth. Students will be exposed to innovation frame works, concepts and tools that can be used to help the entrepreneur creatively solve problems in order to secure a position within the marketplace. Second, the pitch and corresponding materials are critical when an entrepreneurs is considering various ways to finance the venture (e.g., angel investors, venture capital, business loans, etc.). Students will learn the importance of creating, developing, and presenting a pitch deck modeled off of their business plan – tailored to a specific audience. As a result of taking the course, students will become more acquainted and learn how to deal with the contemporary trends and expectations they face in the modern business environment. There are no formal pre-requisites for students enrolled to this module.

Module title

Entrepreneurship and Innovation

Module status

Mandatory

Semester

3

ECTS

6

Number of hours:

60 [(L+E+S) = 40 + 0 + 20 ]

L= lectures; S= seminars; E= exercises;

Faculty

Module tag

09511

Literature:

Harvard Business Review Course Pack, Entrepreneurship and Innovation
Baehr, E. and Loomis, E. (2015). Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams. Boston, MA: Harvard Business Press.
Barney, J. (1995). Looking inside for competitive advantage. Academy of Management Executive, 9(4), 49-61.
Mullins, J. and Komisar, R. (2009). Getting from Plan A to Plan B and Beyond. Boston, MA: Harvard Business Press.
Zenger, T. (2013). What is the Theory of Your Firm? Harvard Business Review (June).

Supplementary literature

Affuah, A. (2003). Innovation Management: Strategies, Implementation and Profits (2nd Ed.). Oxford, UK: Oxford University Press.
Applegate, L.M., and Carlson, C. (2014). Entrepreneurship Reading: Developing Business Plans and Pitching Opportunities. Haravard Business Review Core Curriculum.
Christensen, C.M. (2000). The Innovators Dilemma. New York, NY: Harper Collins.
Geroski, P.A. (2003). The Evolution of New Markets. Oxford, UK: Oxford University Press.
O’Reilly, C.A. and Tushman, M.L. (2016). Lead and Disrupt: How to Solve the Innovator’s Dilemma. Sanford, CA: Stanford University Press.
Pisano, G.P. (2015). You Need an Innovation Strategy. Harvard Business Review (June)
Porter, M. (1996). What is Strategy? Harvard Business Review. (Nov/Dec).
Razeghi, A. (2008). The Riddle. San Francisco, CA: Jossey-Bass.