Module contentOrganizations, caught up in the web of the digital, social, market and other economic challenges, have turned to the entrepreneurial and innovative mindset for help. They have realized that entrepreneurial and innovative thinking can exist within the structure of a business organization, not only outside of it. Thus, the organizational entrepreneurship is the newest strategy for innovative development in organizations. Employee training designed to develop entrepreneurship and innovation culture and process within organizations has produced successful results at numerous global companies. Innovation practices developed as well as other theoretical models provide the foundation for this emerging field of study.
The purpose of this Entrepreneurship and Innovation MBA course can be divided into two distinct areas. First, the program will assist students in thinking through an entrepreneurial and innovation strategy with alternative business models, clearly understanding the venture’s competitive advantage, and how an entrepreneur should leverage it for growth. Students will be exposed to innovation frame works, concepts and tools that can be used to help the entrepreneur creatively solve problems in order to secure a position within the marketplace. Second, the pitch and corresponding materials are critical when an entrepreneurs is considering various ways to finance the venture (e.g., angel investors, venture capital, business loans, etc.). Students will learn the importance of creating, developing, and presenting a pitch deck modeled off of their business plan – tailored to a specific audience.
As a result of taking the course, students will become more acquainted and learn how to deal with the contemporary trends and expectations they face in the modern business environment.
There are no formal pre-requisites for students enrolled to this module.