Topic 1 – Digital transformation (Katarina Šiber Makar, PhD & Senad Kulenović)
Digital transformation (DT) is not about automation and digitization of existing business processes, it is rather creation of innovative, digitally supported processes and thus new business and operational models (within existing environment).
The module will provide overview of digital economy driven customer expectations and needs, like contextualized interactions, personalized services, seamless experience across channels (omni-channel), transparency, constant availability, peer reviews and advocacy and ways to address those with innovative digital business models. Using one of the transformation frameworks, module will dive deeper into customer experience, operations and IT aspects of existing business (using pre-prepared cases and scenarios), in order to establish and quantify digital maturity of specific groups of processes / systems. Through benchmarking with competition and assessment of business impact of each of recognized processes, prioritization of their transformation will be determined, serving as a starting point for setting up DT projects. Knowledge from this module will be also essential for individual student project, where each of the students will be tasked to apply framework, asses current state of play and setup DT projects for his / hers company.
- Customer experience
- Reinventing business models
- HR role in digital transformation
- Most common Digital transformation misconceptions
- Digital transformation Frameworks and their use
- Digital maturity assessment
- Crafting the vision
- Designing organizational setup to support DT
- Translating vision into action (setting up DT projects)
- Funding digital transformation
- Innovation frameworks
Project Teamwork: What it takes to make it successful in the evolving business landscape
We know that Digital is changing the way we do business and that we need to change our business models and processes. Where to start? How to prioritize? This session will provide insights into focus areas of Digital Transformation and hands on experience.
Topic 2 – Shared Economy and Tech Supported Business Models
(Blockchain, Smart contracts, BI and Advanced Visualization) (prof. Leo Mršić, PhD)
Module will provide overview of digital technologies like mobile, cloud, analytics and big data, internet of things, blockchain, software intelligence, artificial intelligence and more importantly the way they are being used in digital business models and the way they can improve digital business processes. Time to play hard on data. Let us push modern visualization tools to limits and create our story. We will talk about smart contracts and future-to-be cases like Swedish blockchain powered land registry estimated for 2019 or Estonian digital voter solution estimated for 2020 and how to recognize these tectonic shifts that will shape our business in years to come, changing business landscape from classical to shared economy.
- IT system monetization strategies
- Data Driven Management
- Applied analytics and modern data visualization
- Technology supported shared economy
- Smart contracts and blockchain
Project Teamwork: Recognize, Create and Capture Value in New Economy
Be prepared to use your financial and management skills and to advance it to next practical level. By being able to identify key valuation components, understand complexity of functional requirements we will discuss measures like TCO, ROI, learn how to estimate cost, mitigate IT implementation risk and evaluate IT vendors with confidence. From the product or user/client perspective it is important to understand both value of someone’s work/idea but also how to monetize IT System on today’s emerging market. In digital age all that matter is change and how to adopt to it.